Google has updated the way it displays it’s results. In relevant searches, Google will display the top 10 maps results on the 1st page along with the paid and organic results. So, the page might look like this:
Why Maps Optimization?
Google now weighs your map ranking in a similar fashion to how they rank you organically – which is why we have created a separate service specifically for maps optimization. You can see from the photo above why it’s imperative for Google to find your business important enough to display in the top 10 maps results. Much of the time, it is more valuable and cost-effective for your business to be displayed in the top 10 maps results than it is to appear on the first page for organic or paid results. Obviously, we believe that occupying the top spots in all three areas is the best position, but the maps optimization service is for the more budget-conscious client that wants more bang for their buck.
The Mobile Advantage:
Google and other search engines display different results on mobile devices as they do on computers. Today, iPhones and Blackberries are becoming increasingly popular and along with them, mobile searches. Search engines can utilize the user’s locations to recommend websites, so being optimized in the maps universe affords you better visibility to these smart phone users.
